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10 years of EU-healthcare.fi – a website built with our customers

16.10.2025

EU-healthcare.fi will turn ten years old in October 2025. Over the last decade, the site has evolved and developed–always with the customer in mind. To mark the anniversary, let’s take a look at the history and development of the site.


Where did it all start?

The website for cross-border healthcare was launched in 2015 under the name Choosehealthcare.fi. It was the first national website to compile information about the freedom of choice in Finnish healthcare and cross-border healthcare.

In May 2019, this information connected to the freedom of choice in Finnish health care was moved to the online service Suomi.fi. From then on, the Choosehealthcare.fi site focused on giving guidance on the international aspects of healthcare. With the help of our customers, the new site was named EU-healthcare.fi, which better describes its international nature.

Information on health services abroad and in Finland

The EU-healthcare.fi website is where we share current information and reliable information on using health services abroad and in Finland. We give you advice in different situations if you want to travel abroad for treatment, need treatment in Finland or want to learn about your rights and practices in cross-border healthcare. We also tell you how to get reimbursed for treatment, or what to consider when travelling with medication.

The website is available in Finnish, Swedish, English and Northern Sámi. In addition, there are summaries of the most important information in Finnish and Finnish-Swedish sign language.

Content for people travelling abroad and coming to Finland

Year after year, the most popular content on our website is country-specific information on healthcare in more than 30 countries. Country-specific information is useful if you fall ill abroad or are planning to get treatment in another country. Our readers are also interested in issues relating to the export and transport of medicines while travelling, and the costs and reimbursement of treatment.

In addition to those travelling abroad from Finland, our website also provides guidance to customers coming to Finland and acts as an information bank for healthcare professionals.

The site is constantly evolving

Over the past ten years, we have updated the content, structure and layout of the site several times. Our aim is to make the site clearer and easier to use. Our customers’ wishes have guided the development: for example, the content of the homepage has been modified based on feedback, and new visual elements have been added to the site to support the presentation of information.

The website is developed with the help of a customer panel that participates in surveys, testing and workshops.

Better service through cooperation

The EU-healthcare.fi website is maintained and developed by the Contact Point for Cross-Border Health Care. Our partners, such as Kela, the Finnish Institute for Health and Welfare and the Ministry of Social Affairs and Health, are involved in producing and developing the content of the website.

10 years of EU-healthcare.fi

2015 the website is launched
  • The website was launched as Choosehealthcare.fi
2016 Northern Sámi and current affairs
  • We published the site in Northern Sámi
  • We introduced articles of current affairs
  • We started publishing private healthcare price data
2017 sign language and customer survey
  • We published compilations of key contents in Finnish and Finnish-Swedish sign language
  • We conducted a customer survey to identify customer wishes for the development of the website and launched development workshops
2018 theme pages and case stories
2019 new name EU-healthcare.fi
  • The website focused on cross-border healthcare issues and was renamed EU-healthcare.fi
  • Information about freedom of choice in Finnish healthcare moved to the online service Suomi.fi.
2020 content reforms, keyword advertising and analytics
  • We improved the accessibility of the site and published an accessibility statement
  • We revamped the “Health care in Finland” section and the pages on rare disease networks
  • We started keyword advertising to make the site easier to find
  • We introduced web analytics to monitor website traffic
2021 content reforms and language standardisation
  • We revamped the sign language sections
  • We clarified the content and language and added instructions for the Your Europe portal of the EU Commission.
  • We introduced a new tool to monitor website traffic
2022 FAQ and user survey
  • We revised and completed the frequently asked questions section
  • We collected feedback on the site through a user survey and utilised the results in our development work
2023 legal amendment and customer insight work
  • We provided information about the amendment to the legislation concerning cross-border healthcare and its impact on reimbursement of treatment
  • We launched customer insight work to gather information on our different customer groups. The results help us improve our website and contact point service.
2024 new visual identity and new technologies
  • We started a major overhaul of the site’s content
  • We tested the site with a panel of selected website users
  • We redesigned the website publishing tool
  • The website has a new visual identity following the rebranding of the contact point
  • We introduced new visual elements to present information more clearly, such as accordions, visual paths and infoboxes
2025 homepage is redesigned and the content continues to be streamlined
  • We changed the site’s cloud platform
  • We renewed the content and structure of the homepage
  • Work to clarify the content of the website is progressing

Thank you for being part of our work!

To mark our anniversary, we would like to thank all the users of our website. We will continue to work to make EU-healthcare.fi even better–clear, understandable and customer-oriented.

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