Results of EU-healthcare.fi visitor survey: site is praised for its clarity and reliability   

The Contact Point for Cross-Border Healthcare conducted a visitor survey on the EU-healthcare.fi website during autumn 2025. Survey respondents found the site clear, reliable and useful to them. As many as 87% of respondents rated the site as good or excellent.

“The majority of respondents said they found the information they were looking for easily, which makes us particularly happy,” says online communications expert Silja Aunola. 

The Contact Point has developed its EU-healthcare.fi website considerably over the past few years. Attention has been paid to the retrievability and clarity of information. For example, the visual appearance of the site and the way information is presented have been improved. 

“The results of the visitor survey confirmed that the changes have been a step in the right direction,” says Aunola. 

Praise for usability and reliability 

Survey respondents praise the site’s layout and usability. Almost nine out of ten respondents felt that the layout was clear and modern, and as many found it easy to navigate from one page to the next.

The content-related assessments were also positive: 90% of respondents find the information reliable and up-to-date, and 86% find the texts understandable. The amount of information is considered appropriate, and most respondents can easily find the contact details for customer service.

“We have invested in making the role of our customer service and contact channels more visible on our website. For example, the link to the contact form has been moved to a more prominent position at the top of the page instead of the bottom,” says Aunola.

Helpful package

According to the survey, the site was the most popular source of information on illness and medicines while travelling. The more detailed stories about treatment abroad were considered important. 

In the free-form responses, the site was praised for being clear and easy to understand and having information that is comprehensive and quick to find. The reliability and timeliness of the website were frequently mentioned, and the overall package was perceived as helpful and practical.

Site development continues 

In the coming years, the Contact Point will continue to develop the site to make it even easier to use, and the focus will remain on making the texts more understandable.  

“The texts on the website will be further streamlined over the coming years. The Healthcare abroad webpages will change as early as 2026,” Aunola says. 

Example stories and articles explaining different topics in more depth will also be added to the site more frequently in the future.  

“For the articles and stories published on our site, we will emphasise the topics that are most frequently asked about in our customer service,” says Aunola. 

The Contact Point will repeat the visitor survey annually to ensure that the site continues to meet the needs of its visitors.